My return to communications, armed with new skills acquired through journalism, has turned up some interesting freelance jobs. One of my most interesting, as content editor of MADE magazine, has this week come to a close.
With a thud, the beautifully formed magazine dropped through my letterbox this morning and I must say, I’m rather proud.
City development company, Creative Sheffield – my first employer a few years back- wanted an all-purpose communications piece to sell the city’s social, economic and sporting attractions to the outside world. They worked with Iris Associates, who came up with the idea of a magazine.
It was important that the magazine stood up to the hard-line business tests set by those putting money into it, but it also had to be an interesting read. It needed to have editorial integrity and Iris were intent on producing a glossy, high quality, perfect bound periodical.
I got involved as main content editor. Working alongside the designers and commissioners I was tasked with sourcing interviews, coming up with content ideas and sourcing all copy for the magazine. From tracking down an interview with World Champion heptathlete, Jessica Ennis during one of her busiest periods, to writing business profiles and deciphering the idiosyncratic dialect of Toddla T, it was a busy few months.
Copies of the final product disappeared within days and reprints have already been ordered. In addition to it being a bloody good job to work on, the main focus is still to promote Sheffield and give a voice to its successes so I hope it can go some way in doing that.
Take a look at the whole mag here.